The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director

EmeraldInsight LogoGiven the number of “baby boomers” still holding many of today’s top management positions, it may seem reasonable to accept younger managers’ plaintive cries that they are having to operate in a pre-millennium IT landscape.  Yet it’s not that these senior mangers, those we often refer to as digital Immigrants, have necessarily failed to keep up with changes in technology; in many cases it’s simply that some of the changes have been so rapid that there has been little time to analyze their strategic relevance.



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